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What Proper AI Actually Does (and Why It’s Different From Every Other “AI Accounting” Product You’ve Heard Of)
We’re Not a Software Tool. We’re a Service, Powered by AI.

August 12, 2025
With all the noise around AI in property management, it’s easy to get the wrong idea about what Proper AI actually is. Some think we’re another software tool. Others think we’re a do-it-yourself AI that magically closes your books.
Neither is true. And honestly, the confusion is fair. There are dozens of AI tools popping up weekly, many of them claiming to “automate” property accounting.
So let’s set the record straight.
We’re Not a Software Tool. We’re a Service, Powered by AI.
Proper AI is not software you log into to “do your accounting.” We are not a replacement for your property management system (PMS), and we’re not a dashboard that just uses AI to make accounting suggestions. We are your accounting team. We just happen to run on an entirely different model, one that blends global talent, automation, and AI to deliver a higher-quality service at a significantly lower cost.
We call this an AI-first service.
What That Means in Practice
We employ a rigorously selected team of accountants, with an acceptance rate under 6% and a thorough, multi-stage interview process. All team members undergo intensive onboarding and recurring knowledge checks paired with reinforcement training to ensure consistency and expertise.
Our team managers include veterans from Big Four firms and Fortune 500 accounting operations. Every accountant is trained specifically in property management accounting and the systems that power it, including AppFolio, Yardi Voyager, and RentManager. This level of platform fluency is rare in the industry and critical for seamless integration into your operations.
But we don’t stop at staffing. Everything we do is structured, standardized, and deeply embedded in a proprietary productivity system we call the Properverse. It ensures every deliverable is tracked, every standard followed, and every timeline met.
Timeliness isn’t a hope, it’s engineered.
Accuracy isn’t a guess, it’s audited and enforced.
We provide end-to-end accounting, covering all 39 subprocesses across AP, AR, bank reconciliations, month-end close, financial reporting, and more, so you don’t have to maintain an in-house team. That means fewer hires, less HR overhead, and significantly lower costs.
By combining automation with our LATAM-based team structure, we reduce accounting expenses by 30 to 50 percent, directly improving your margins as you scale.
Our AI tools go beyond back-end automation. We analyze every customer call, detect early issues, summarize key takeaways, and generate follow-ups. This helps us proactively solve problems, often before you even know they exist. It’s not just superior customer service, it’s issue prevention as a system.
And because we track every interaction and deliverable across customers, teams, and accounts, we’re able to scale your accounting operations with you, adjusting to changes in portfolio size without sacrificing quality.
So What Are We?
We’re a white-glove, AI-first accounting service built exclusively for property managers and real estate developers. We specialize in high-complexity, high-volume property accounting, and we deliver it with unmatched timeliness, accuracy, and customer support.
- We operate inside your existing PMS.
- We act as your full accounting team or an extension of your current one.
- We meet with you weekly to review financials and provide transparency on progress.
- We take full ownership of your accounting deliverables, so you don’t have to chase them.
We’re also the largest dedicated property accounting firm in the U.S., with the infrastructure, process controls, and capacity to handle even the most complex, multi-entity portfolios.
And Here’s What We’re Not
Let’s be explicit.
- We are not a competitor to your PMS. We partner with AppFolio, Buildium, and RentManager to enhance, not replace, your current stack.
- We are not an AI that does accounting on its own. AI enhances what we do, but the work is done by trained experts following defined processes.
- We are not a DIY tool. We’re a service built for outcomes: clean books, on-time financials, fewer headaches, and happier investors.
Built for Accountability. Designed for Scale. Always Improving.

Proper AI is venture-backed, which means we reinvest continuously in better software, more automation, and improved service delivery. Every two weeks, every month, and every quarter, we ship improvements to how we operate because property management never stands still, and neither do we.
Most importantly, we’re aligned with your success. Our North Star is delivering on time, with accuracy, and preventing issues before they affect your owners or investors. That means faster turnarounds, cleaner financials, and fewer fire drills.
If your current accounting setup is costly and feels like a constant cycle of rework, miscommunication, or missed deadlines, Proper AI is your upgrade.
AI isn’t our product.
Reliable, scalable, accurate accounting is.
And we’re here to deliver it.
If your current accounting setup is costly and feels like a constant cycle of rework, miscommunication, or missed deadlines, Proper AI is your upgrade.



